rthlng: High IQ, Low Expectations

We understand. The news is chaos, the timelines are grim, and the cosmic joke is exhausting. rthlng is your uniform for navigating the modern condition. We make apparel for those who are smart enough to recognize the panic but choose to respond with a wry smile and an impeccably designed T-shirt.

This isn't just cynical clothing; it's conscious cynicism. Our work is a protest against disposable culture and mindless consumption. We take the biggest, scariest philosophical concepts—entropy, destiny, collapse—and distill them into punchy, essential statements you can actually wear. It’s satire, therapy, and streetwear, all stitched into one.

We focus on creating small-batch, premium goods because in the long view, the only thing that truly matters is the temporary appreciation of quality and form. Thanks for joining the collective of the aware.